Our job,
Our passion.
We support our clients in each and every step of their projects, guaranteeing them the best possible experiences and emotions.
About us
Sport is a vehicle of strong values and offers without a doubt the greatest emotions. Based on this observation, we have decided to create Melting Sports Consulting.
Having complementary expertises acquired within major companies of the sports and media industry, we provide a 360° strategic and operational approach. Indeed, we rely on more than 15 years of experience in sales and management of TV/Marketing rights, as well as in marketing operations, working on major sport events.
Melting Sports Consulting enjoys privileged relationships established over the years with the institutions, sports clubs, media, economic operators and rights-holders on the African and European continents.
Melting Sports Consulting has a conscious approach of the client's environment and markets, while offering a wide range of services :
- negotiation and sale of sponsoring packages
- negotiation and management of commercial and media rights
- organization and operational management of sports events (especially the conception and implementation of ticketing strategies with proven track record in international competitions)
- coaching and support in organizing committees for local and continental competitions
- marketing and commercial development consulting
- client activation
Passion, excellence and proximity, these are the values conveyed by Melting Sports Consulting.
Our services
Sales & Development
- Sale and management of TV and Marketing rights
- Development of business strategies
- Development of new competitions
- Design and sale of sponsoring packages
Rights Management
- Contractualisation of TV and Marketing rights
- Monitoring of the TV production implementation
- Monitoring of sales agreements with the rights-holders
- Content strategy consulting
Marketing Operations
- Operational implementation of marketing rights
- Client activation
- Monitoring and reporting of commercial spin-offs
- Support in strategic marketing
Ticketing & Hospitality
- Thorough infrastructure audit in order to offer a suitable and innovative turnkey ticketing solution
- Training of clients teams to master and pilot all data and ensure a 360° view
- Logistic management of clients events (accomodation, transportation, access to the sites, skyboxes branding and catering, etc)
Our team
Yasmine Arkoub
Co-founder & Associate - Legal & Business Affairs
Over 15 years of experience in negotiation and TV/Marketing rights management.
Yasmine has developed her versatile expertise within major companies such as Lagardère Sports and Orange, but as well as a freelancer. Graduating from both Law and Business School, she is a natural, becoming a real dual skilled expert. She has mainly worked in the sport industry at Lagardère Sports Africa, where she has swiftly moved from legal expert to senior media rights manager (AFCON, AFCON Qualifiers, FIFA WC Qualifiers, All-Africa Games, etc…), with a short break at Orange working in communication. She additionally has a global and consistent on-field experience (AFCON, organizing conventions).
Yasmine has a 360° vision of the business, hence able to adequately work with right holders, channels or operational professionals.
Ahmed Labassi
Co-founder & Associate - Marketing & Operations
Over 15 years of experience in Sports Marketing.
After graduating from Ecole des Mines de Nantes and Audencia, Ahmed started his career as a consultant.
Definitely international, his career path within PUMA International and Lagardère Sports has led him to actively take part in major European and African sports events.
True expert in operational management and marketing strategy, proven during FIFA competitions (Club World Cup) and African Football Confederation competitions (AFCON, African Nations Championship, interclubs), Ahmed knows how to grasp and embrace different cultural backgrounds and sensitivities.
Our workforce
Our experts have a broad experience and extensive track record managing major global competitions over the last 20 years, especially in Africa where we almost cover the entire continent.
Hence we provide our clients with the best support possible tackling the challenges and cultural sensitivities the continent has to offer.
They trusted us
